About

Wifi Refugees is a concept about helping others.

It’s about giving something back to the communities, the businesses and the people who make life so rich in our towns and cities.

It’s about giving to help the poorest people in our society too.

Those people who have had to flee their home and try and rebuild a life in a new town, a new country and often with a new language.

It’s about being human.

How Does It Work?

Have a business and have a marketing problem

Step 1:

Turn up at your next Wifi Refugees event (details on Facebook)

Step 2:

Buy a tea/coffee/cake+ from the cafe (+delete as appropriate)

Step 3:

Find the Wifi Refugees and wait to grab your consultation

Step 4:

Spend 20 minutes with a marketing expert getting free help with your issue

Step 5:

Leave a donation, if you like, to help refugees in your Northern Ireland.

Step 6:

Who Are We?

Nicola Crothers
Caroline O’Breackin
Emma Graham
Simon Harper
Laura Wilson
Kerry Hall
Emma Burdett
Keith Anderson
Sarah Shimmons
Andi Jarvis
Nicola Crothers

Nicola Crothers

Nicola looks after the marketing strategy and brand for the UK’s largest debt management firm – who have helped over 75,000 clients recover from debt so far! She has almost 10 years’ experience in areas such as brand strategy, optimised content creation, PPC/SEO, social media, market and competitor research and building and executing marketing plans and strategies.

With all this, Nicola can advise on how you can take your company’s marketing to the next level, build your own strategy and get in front of your target audience.

Outside of work and as the mum of a young baby, Nicola can usually be found haunting coffee shops sporting a slightly dishevelled and sleep-deprived look!

Find Nicola on LinkedIn

Caroline O’Breackin

Caroline O’Breackin

Caroline is a writer and author. Born in Bedfordshire, she moved to Northern Ireland In 2007 and quickly made herself at home.

She writes mostly non-fiction and blog content but her passion lies in crime thrillers, and her latest work; When the Mask Falls, is due for publication early next year.

When not writing she can be found doing Aerial Yoga, walking Wilma (her little dog) or playing tabletop games with friends.

Emma Graham

Emma Graham

Emma is a freelance Marketing and Communications Consultant, with over 20 years of experience in various roles. She has worked for BT, Age UK, Smarts and Case Corporation.

She currently services retained clients as well as a variety of ad hoc project work, inc event management, social media, stakeholder engagement, internal & external comms, dissemination, sponsorships and project management.

As well as Wifi Refugees, she also volunteers for Marie Curie and National Trust, and previously for Positive Life NI and Cinemagic.

Find Emma on LinkedIn

Simon Harper

Simon Harper

I’m a Solopreneur, Freelance WordPress Ninja, Graphic Guru & owner of SRH Design, based in Bangor.  I’ve been designing & building websites since 1999 and I’ve been freelancing since 2009, working with clients throughout the UK & Ireland.

I’m passionate about design & the people I work with. Constantly researching, training & learning new skills. I help businesses & individuals get online, market their product or service to a wide audience & grow their brand. A key aspect of my business is giving back, so I volunteer with Young Enterprise and work with a number of charity projects.

I was part of the founding Event Team and Volunteer Team for the first ever WordCamp Belfast. My role along with two other core team members was to organise and establish the first ever WordCamp in Northern Ireland.

Find Simon on LinkedIn

Laura Wilson

Laura Wilson

Laura is a Technology Consulting professional with Accenture, a global management consulting and professional services company.

Over the past ten years Laura has worked with a variety of public sector organisations to deliver IT solutions that solve business problems and create positive social outcomes.  She has experience of a wide range of technologies and is particularly interested in the use of Analytics to inform smart designs.  Laura loves mobilising new projects and is really excited to get stuck in behind the scenes at Wifi Refugees.

When not working, Laura is out and about with her young family, ideally on the beaches of Donegal.

Kerry Hall

Kerry Hall

Kerry is an energetic and experienced marketing communications professional having spent 15 years working in various marketing and communications roles in financial services and the utilities industries.

Her key achievements include setting up and running social media operations for large organisations, designing and delivering social media training courses for businesses, implementing digital strategies, managing employee intranets, delivering culture change and employee recognition programmes.

All of this means that Kerry can offer advice and expertise on a range of practical social media, digital marketing and internal communications solutions. The aim is to help businesses and organisations reach the right customers, with the right message on the right channel and achieve their goals.

She is founder and principal of Summit Consulting, a Belfast based digital communications consultancy. When not working, Kerry can be seen whizzing down the slopes in Europe, organising the Mourne Mountain Marathon and feeding her family!

Find Kerry on LinkedIn

Emma Burdett

Emma Burdett

Emma works at Chain Reaction Cycles, the world’s largest online bike store as the Website Marketing Manager for North America.

With a range of experience from working in the beauty, tourism and e-commerce industries, Emma can help you with campaign planning, strategy development, content ideas or just how to run a good old Facebook advert.

When not working on digital strategy or standing in the kitchen drinking copious amounts of tea, Emma has her own blog where she shares her love of travel and Belfast with intermittent Instagram pictures of her slightly overweight cat, Lucy.

Find Emma on LinkedIn.

Keith Anderson

Keith Anderson

A Belfast-native, Keith started out his career as a journalist, working for the BBC, UTV and the Daily Mirror before making the move into the world of digital publishing and IT.

With nearly 10 years working with the likes of BBC.co.uk, Belfast Telegraph, NIJobfinder, PropertyNews, UTV and TheAppBuilder, Keith can share knowledge and experience on digital platforms, cyber security, best practices and data protection.

Sarah Shimmons

Sarah Shimmons

Sarah leads the marketing team at Linwoods Health Foods, a superfoods company based in Co. Armagh, that exports to more than 30 countries worldwide.

One of Ireland’s leading marketing strategists, she has responsibility for the organisation’s marketing and her remit covers strategy development, innovation, marketing communications, customer marketing and research, with a particular focus on the UK, Irish, Spanish and U.S. markets.

Sarah is a member of the Chartered Institute of Marketing and possesses a Master’s degree in Marketing. Before joining Linwoods Health Foods, Sarah held marketing roles with C&C Group PLC and Coca-Cola HBC Ireland. While a lot of her experience is in the food and drink sector, Sarah’s background, marketing skills and network of contacts will be invaluable for any local businesses.

Find Sarah on LinkedIn.

Andi Jarvis

Andi Jarvis

Wifi Refugees was founded by Andi Jarvis, a marketing consultant, speaker and trainer. Originally from Bradford, Andi spent 12 years in Newcastle before moving to Bangor, Northern Ireland in 2010.

Andi runs his own Marketing Strategy agency, Eximo Marketing. He works directly with companies, consulting and helping develop their marketing strategy and runs training programmes to teach people how to create and apply marketing strategy.

Wifi Refugees is Andi’s side project, which allows him to work with small businesses and start ups, while helping the independent cafes (where he spends a considerable amount of time) and raising money for refugees.

Find Andi on LinkedIn.

FAQs

Do I Have To Donate Anything?

Do I Have To Donate Anything?

We would love you to donate to helping refugees in your local area and suggest a tenner is reasonable figure. The money will stay in Northern Ireland and be passed to a local charity helping refugees in NI. If you can’t or don’t leave a donation, that’s absolutely fine and we will provide popcorn to watch you burn in the special circle of hell we’ve created for you.

What Happens In The 20 Minutes

What Happens In The 20 Minutes

The session is roughly broken down into three sections. Ten minutes of you explaining the problem, five minutes of you answering questions on the issue and five minutes of ideas/help/advice from the expert.

Why Are You Giving Away Free Advice?

Why Are You Giving Away Free Advice?

Why not?

What Issues Can I Discuss At The Consultation?

What Issues Can I Discuss At The Consultation?

Anything marketing. That could be social media, press ads, competitions, up-selling… anything. Andi (or any of the consultants) won’t know everything, but should be able to help signpost you in the event of being stumped. Please keep in mind that with only 15 minutes for the consultation, it’s best to come with a specific problem rather than just “my marketing doesn’t work”.

What Should I Prepare?

What Should I Prepare?

Bring along anything relevant to your specific issue. Analytics, data, laptop, other half, dog… whatever you need. It’s better to be over prepared as the 15 minutes will be rigidly enforced (if it’s busy).

Can I Book A Consultation?

Can I Book A Consultation?

Not at the moment. Wifi Refugees will initially operate like a drop in clinic where it’s first come, first served. If it proves popular, we may change that, but let’s not run before we can walk! Consultations are 15 minutes long, which means that eight companies should be seen in the two hours.

When Is The Next Event?

When Is The Next Event?

Details of the next Wifi Refugees event will be posted on our Facebook page.

What Happens To The Money?

What Happens To The Money?

Any money donated after a consultation will be donated to a refugee charity that operates in Northern Ireland. No expenses or other deductions are taken from the donations.

What Is A Wifi Refugee?

What Is A Wifi Refugee?

We are. You may be. There are many walking amongst us.

Wifi Refugee is a term Andi Jarvis first coined in 2014 to refer to the raft of office workers who spend their days huddled in coffee shops to rob the free wifi and buy coffee a day. It grew from that in to an idea to give something back to the coffee shops and to help refugees.

Is It Really Free?

Is It Really Free?

Yep! This really is a free service.

Event Calendar

July 2018

Mon Tue Wed Thu Fri Sat Sun
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31